In the last post I talked about Gamification and different concepts behind Gamification. In this post I intend to cover why Gamification has become important. Let us accept it. Today we live in a world which is increasingly becoming online. More and more businesses are moving online and one of the prime focus for these businesses is to sustain and improve the engagement levels of its users. Gamification acts as key driver in increasing the engagement level. Before we delve into how Gamification impacts engagement; let us try to understand what "Engagement" means. The dictionary definition of Engagement which would applicable to this scenario will be " emotional involvement or commitment". Given this definition - the first aspect to analyze is what drives this involvement and commitment. The generally accepted hypothesis is that it is "Motivation" that drives commitment which implies that Motivation is the key contributing factor ...
- In pursuit of simplifying and clarifying Technologies related to Big Data, Social, Mobile, Analytics, Cloud and Agile.